INDUSTRY
FMCG Logistics
Distribution velocity for fast-moving consumer goods, without breaking freshness windows.
OVERVIEW
How we serve fmcg.
FMCG runs on turns, not truckloads. Stock has to move from plant to DC to store in days, not weeks — and short-shelf-life SKUs punish every missed hour.
We combine regional warehousing, planned road freight and last-mile distribution so your brand is on shelf when the shopper reaches for it.
Sector challenges
- Distribution velocity
Slow throughput ties up working capital and starves stores of hero SKUs.
- Freshness & date coding
Short-life goods need FIFO discipline in every warehouse and vehicle.
- Retail reach
General trade, modern trade and quick-commerce all want different pallet configurations.
- Seasonal peaks
Festival and promo spikes need surge capacity without service dips.
How we solve it
- Regional DCs
Zone-wise warehouses close to demand centres for faster city-level replenishment.
- FIFO warehousing
Batch and date-code tracking with strict rotation on picks.
- Multi-channel dispatch
Store, distributor and dark-store fulfilment under one operations team.
- Surge capacity
Pre-agreed peak plans with additional vehicles and manpower for festival windows.
RELEVANT SERVICES
Modes that fit this sector.
CASE IN POINT
Halved secondary lead times for a personal-care brand.
By repositioning inventory across four regional DCs and rebuilding secondary routes, we halved store-level lead times for a personal-care brand — with zero shelf-empty incidents through their next festive peak.
FAQs
Do you offer regional warehousing?
Yes — we operate zone-wise DCs so stock is close to demand and secondary lead times stay short.
How do you handle FIFO for short-life SKUs?
Batch and expiry are tracked at receipt and enforced on picks, with daily near-expiry reporting.
Can you support modern trade and quick-commerce together?
Yes. We segment picks and dispatches so each channel gets the pallet/carton configuration it needs.
How do you handle festival peaks?
We pre-book surge vehicles and additional manpower against your forecast so service levels hold through the peak.
Move fmcg cargo with confidence.
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